The “Why” Value

HL Group has always believed that the two most important parts of any solution project are both the design and transition phases. This article deals with an important part of the design phase (e.g. South Park) which is the “why”. Ignoring the detailed “why” values will ensure a less…

The Post-Purchase Blues Is An Expensive Song

Customer experience is not restricted just to the attract-engage-convert-close funnel. Rather it is about the lifetime experience the buyer expects to have with a vendor. In this article written by Christine Crandell, the focus that vendors put on the purchase experience outweighs what consumers consider more valuable which is…